Well, for a few reasons...
1. High quality materials.
We don't use Red Heart here, unless you specify that you would like me to. I use soft, beautiful wools that are a delight to touch and gorgeous to the eye.
2. I listen.
I will try my best to help you get the knit you've been looking for. If it's not what you envisioned, just send it back for a refund or a fix.
3. Ease of ordering.
Just a few clicks will have your order sent to my knitting needles.
I charge very little over what it costs me to buy the yarn. You're really getting the best price for your purchase.
I appreciate your business! :)